Ltd., 6th floor, Star Building, 33ter-33bis, Mac Dinh Chi street, District 1, Ho Chi Minh City, Vietnam © Jeff Koons © Courtesy Estate of Roy Lichtenstein, New York The result is a book that qualitatively is fully on a level with Eric Shanes’s other best-selling and award-winning works. Often this involves the close reading of images whose meaning has largely escaped understanding previously. The book discusses in detail over 100 colour reproductions of the key works of the Pop/Mass-Culture Art tradition. It includes a number of artists who have never previously been connected with so-called ‘Pop Art’ but have always been primarily interested in mass-culture, and who are therefore partially or totally connected with Pop/Mass-Culture Art. Naturally, the book discusses the major contributors to the Pop/Mass-Culture Art tradition from the beginning of the movement to the present. The book traces that tradition through the forty or more years since Pop/Mass-Culture Art first came into being in the 1950s, and places it in a larger historical context. Above all, the book suggests that this mass-culture art created a new modernist tradition that is still flourishing. Instead, the book connects all the art in question to mass-culture, which has always provided its core inspiration. It does so by enhancing the term ‘Pop Art’, which has always been recognised as a misnomer, for it obscures far more than it clarifies. His book offers a radically new perspective on the so-called ‘Pop Art’ creative dynamic that has been around since the 1950s.

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